The work below shows some of the advertising work I've produced. My work deals mainly with developing advertising and integrated marketing campaigns, along with analysis of current campaigns and markets. Just like in the advertising industry, the majority of work was done on teams.
IMC fascinates me not only because of its ability to connect with the target market but because of the endless possibilities for points of contact. Advertising is no longer just television spots and magazine spreads. It is events and floor decals and POP displays. And those endless possibilities leave room for endless imagination.
IMC fascinates me not only because of its ability to connect with the target market but because of the endless possibilities for points of contact. Advertising is no longer just television spots and magazine spreads. It is events and floor decals and POP displays. And those endless possibilities leave room for endless imagination.
With Herff Jones sales at Indiana University less than one percent of total sales, my marketing class was challenged by the company to develop an IMC plan to increase sales of class rings and fine paper products.
The entire semester was spent working on teams to get hands-on experience developing a fully integrated campaign. The semester was finished off by pitching our plan to the client and panel of judges from the marketing industry. The three documents on the right are the products presented to Herff Jones- a full proposal including target market segmentation, rough creatives, evaluation, and budget; the PowerPoint from the pitch; and a rough commercial concept. |
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For an advertising class my team was challenged to develop an IMC plan for an existing product- JIF Peanut Butter.
After analysis of current consumers and the competitive landscape, we chose to expand the target market to include college students. This group is a large consumer but does not receive specifically targeted advertising. Building off JIF's equity held in "Choosey Moms Choose Jif," we developed a campaign focused around having college students choose for themselves. |
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An analysis of the Peugeout iOn launch including a consumer profile and a brand strategy statement.
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This is a look into CP+B's campaign to launch Kraft Homestyle Macaroni and Cheese- a campaign that I also worked on a street team to distribute samples in Chicago.
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